A 3-in-1 clean formula for sensitive eyes. Mascara, lash conditioner, and growth serum all in one compact recycled plastic tube. FEATURES: - Gluten Free, Vegan, Cruelty Free, Hypoallergenic - Soy Free, Sesame Free, Nut Free - Custom-paired brush for this formula, provides lift and curl - Creates natural-looking, feathery lashes that feel lightweight - Conditions lash follicle for healthy growth cycles - Safe Synthetics + Plants combine in an innovative formula to help lashes grow longer & stronger SHADES: - Black is a traditional deep black and best for most everyone - Brown is a soft medium brown best for very light hair colors (light blonde, fair red head, etc) SELLING POINTS: - This mascara moisturizes, conditions and helps grow your lashes while you wear it. - No clumps, flakes, smudging or spider lashes - Water-resistant to tears, sweat, and rain (not waterproof) - Wet formula, dries quickly, apply slowly with care for best results