PÄRLA was designed as an eco-friendly solution to the plastic epidemic of toothpaste tubes, where over 1.5 billion tubes end up in landfill or the ocean each year, that's around 50 tubes a second. Founded by award-winning UK dentists, PÄRLA believe toothpaste should first and foremost protect people's oral health but not harm people, animals or our planet in the process. They are radically disrupting the toothpaste industry with clean ingredients and sustainable packaging. PÄRLA toothpaste tabs are zero-waste and sold in completely plastic-free packaging. They contain only ethically sourced, animal cruelty-free and Vegan ingredients but most importantly include the perfect dose of Fluoride to protect against dental decay. To use the tabs, simply pop a PÄRLA, chew for 5 seconds, wet your brush and then brush as normal. The water from your brush will convert the tabs into a paste in your mouth. Chew, Wet, Brush!