* White light, white heat. White Heat Super Cool Colour turns bleached blonde hair a cool, creamy blonde that lasts between 1-3 washes. * Our gentle semi-permanent Super Cool Colours are suitable for all hair types. White Heat Super Cool Colour works best on very light blonde hair, use after White Toner for an icy finish or Champagne Super Toner for a balanced, neutral blonde. * All BLEACH LONDON products are Vegan and PETA-Approved formulas. No bleach, ammonia or parabens. Formulated with Panthenol, Hydrolyzed Soy Protein and Wheat Amino Acids for shiny, silky soft strands. * Effortless Hue: Generously applying it to clean, towel-dried hair. Leave it on for 30 minutes before rinsing. Make sure to follow all instructions provided. One bottle is perfect for short hair or coloring freshly bleached and toned roots. * Pro Tip: Use Silver Shampoo and Conditioner every other wash or Pearlescent Shampoo and Conditioner for a pearly shine. Hydrate and nourish your hair with Reincarnation Bond Restoring Mask. Avoid using hot water when rinsing to preserve your colour. Sustainability features This product has sustainability features recognised by trusted certifications. Packaging efficiency Reduced air and/or water in the product or packaging for more efficient transportation. As certified by Compact by Design (Certified by Amazon) Part of