This updated edition of Louis Vuitton: The Birth of Modern Luxury—presented by Paul-Gérard Pasols, the former director of communications for Louis Vuitton and a longtime consultant for the company—describes the dramatic rise of the world’s finest luxury company. Written with full access to the company’s archives, this incredible volume demonstrates Louis Vuitton’s passion for fine design with a stunning array of archival art, product designs, and cutting-edge advertising. The company is examined through the lives of its first three leaders—founder Louis (who invented the modern trunk), his son Georges, and his grandson Gaston. Now with fresh information on subjects such as designs for ready-to-wear clothing, shoes, jewelry, and even automobiles, this revised edition includes 20 additional pages and updated material throughout the book, covering the brand’s recent history, with new text and photographs. This book is a work of art, perfect for gifting.