The biggest cause of skin impurities comes from oil, dirt, dead skin or even make up products. grums mild facial cleansing milk is used to remove such impurities helping to keep pores clean and stop excessive production of sebum. By removing pollutants and keeping the skin clean the facial cleanser provides a mild but effective cleansing without damaging or irritating the skin. As most skincare products aren’t water soluble a facial cleanser is a must in every skin care routine. A facial cleanse should be done twice a day - in the morning after the skin expels oil at night making us wake up with shiny skin - and in the evening after accumulating pollutants throughout the day. SPECIFICATIONS Mild & effective cleanser Has a smoothing effect on skin tone Skin neutral ph-value on 4.9 Favorable for positive and healthy microorganisms within the skin For all skin types 100% vegan Made in Denmark Cruelty free Free from allergens, colorants, perfume, parabens, silicone, ethanol and sulphate