Genepro Gen4 “The power of Whey, from a Plant” The two main complaints about plant-based protein products have always been, “it tastes awful” and “an incomplete amino acid profile”. We addressed these two main issues head on and partnered with the innovation of NiHPRO® made by NiHTEK® and have entered into a wonderful partnership with them to combine our award winning science and technology and theirs to bring you the industry’s most unique and amazing plant based protein ever seen. What is it NiHPRO®? Hydrolyzed NiHPRO® Protein Isolate is not a dairy or vegan-branded protein, but is both dairy-and vegan-friendly. It uses non-animal sources of protein that are highly purified to taste and mix and have essential amino acids profile similar to whey protein. NiHPRO® defines a new category of protein, known as the #3rdCategoryOfProtein and the world’s first #PROTEINFOREVERYBODY. NiHPRO® is the Global Protein Industry Disruptor. NiHPRO® is the newest and most complete branded protein ingredient for brands and manufacturers globally. It is ideal for those seeking 100% lactose, allergen, sugar, and GMO-free options, but equal quality protein and amino acid score to whey, which also tastes very similar. • 85%+ Protein Purity. (working on bumping this to 90+%) • Dairy-Free “Whey”, 100% Lactose, Sugar, and GMO-Free. • Tastes & Mixes Like Whey Protein. • Free Of the World’s Top-24 Food Allergens. • 116 DIAAS / 1-PDCAAS.