This is the original book of rhetoric that has influenced world culture for over 2500 years. From politicians to ordinary citizens, this book has a use for everyone. But it is no mere collection of oratory chicanery. Aristotle stresses the methods of informal reasoning, offers observations on character and emotions, and suggests that intelligence, virtue, and goodwill are also elements to how an audience will respond to the speaker. Thus it tacitly helps build up both self-betterment and virtue. Art of Rhetoric is a study and commentary upon communication itself.(This book may contain a sharpie mark on the top or bottom edge and may show mild signs of shelfwear.)