Made with all natural ingredients, our Beeswax Body Lotion is designed as a daily use moisturizer. We use raw beeswax from our own Honey Bee Farm and other locally sourced bee farms, raw organic shea butter, olive oil and fragrance or essential oils. Warm the lotion bar between the palms of your hands, allowing it to warm slightly, then apply to the skin. This process allows for zero product waste. Bee Magic is a fragrance free lotion. A shelf talker (photo above) is included in the first purchase of Brown's Creek Honey Farm Beeswax Body Lotion.