I love the smell. I love that it works. I love that it's organic. In my 40-odd years of using deodorant, this is the best one I've ever used. Will buy till I die. -Lorraine A natural deodorant that actually works. * 99% natural ingredients - the only non-natural ingredient is baking soda. * Beautiful glass packaging. * Vegan-friendly product! * Lightly scented with Ho bark oil and Cypress oils. Free from aluminium chloride and alcohol. With organic ingredients. INGREDIENTS Aqua - water vegetable glycerin Glyceryl caprulate - natural moisturizer Xanthan Gum - natural thickener Citric Acid Ester - lowers Skin PH value so odor forming bacteria cannot multiply rapidly Potassium Alum - a natural mineral salt which prevents the growth of odor causing bacteria in a natural way without inhibiting the function of the sweat glands to transpire.