NEW for AW25. Our signature scarf. Showcasing the addictive super-soft brushed texture we’re known for, the Reykjavik scarf is made from 100% recycled materials, features fringed ends and an extra-large silhouette. For AW25/26, the Reykjavik Scarf is updated with fresh, on-trend shades, timeless hues that are designed to be go-to favourites for years to come. The technical bits: • Made from 100% recycled materials. • Construction and brush cycles on the machines engineered to minimize any potential pilling. • Brushed an extensive six times compared to the industry standard of four, the result is a thicker, warmer, ‘fluffier’ texture. Plastic free packaging: arrives in our new 100% paper bags.