Pure Laundry Detergent is good for the environment and good for healthy ingredients, in a very very concentrated formula. It dissolves 95% in water. That means fewer particles released into nature and fewer residual particles on clothes. What more could you ask for from your laundry soap? Smell great, soften fabrics and reduce static? Okay, okay. You are right. He can do that too. There's no reason to be satisfied with a product that just takes care of the health of our favorite humans, our wallet and our planet. Pure Laundry Detergent goes a step further, living up to your expectations.