What is Ube Flavoring? Ube flavoring, derived from ube (pronounced "oo-beh"), refers to a concentrated essence used to impart the unique taste and vibrant purple color of ube in various culinary applications. Ube is a purple yam originally from the Philippines, known for its striking deep purple color and its sweet, slightly nutty flavor. This flavoring is often used in desserts and baked goods, such as cakes, ice cream, and pastries. Features: * Water Soluble * Alcohol-Free * Keto-Friendly * Sugar-Free * Kosher What does adding ube extract do? Incorporating ube extract into recipes imparts a distinct sweet and earthy yam flavor, enhancing the taste profile of a variety of culinary creations.