Aloha! Healing Noni is a family owned and operated business. We began farming and producing Hawaiian Noni Juice on the Big Island of Hawaii over 22 years ago. Our mission is to provide the highest quality 100% Pure Noni Juice, while preserving ancient traditional Hawaiian processing methods. Our label clearly states that there is one ingredient, Noni Fruit Juice. WHAT IS NONI Noni, scientifically known as Morinda citrifolia, is a flowering ever-bearing fruit tree found in tropical regions of our world. Noni trees produce fresh fruit daily, year-round, and are characterized by their white flowers and thick green leaves. The Noni fruit has been a staple food in island cultures throughout Polynesia, Southeast Asia, and Hawaii for thousands of years. Quality begins at ground level. So find out where in the world the noni fruit was grown. The best quality noni is grown in Hawaii due to our pristine environment and virgin volcanic lava soil which is full of added minerals and nutrients.