PURA D'OR Hair Thinning Therapy Shampoo with better formatting and a focus on the product's benefits: About PURA D'OR PURA D'OR is on a mission to provide effective solutions to your toughest beauty and personal care challenges. Experience the beauty of nature and purity in every formula, crafted from carefully selected natural ingredients, premium oils, and a naturally-based preservative system. We're proud to manufacture our products in sunny Southern California, dedicated to sustainability, renewable energy, and recyclable packaging. PURA D'OR Hair Thinning Therapy Shampoo Formerly known as Hair Loss Prevention Discover the original "Hair Loss Prevention Shampoo" that started it all - now rebranded as PURA D'OR Hair Thinning Therapy Shampoo.