80% Arabica - 20% Robusta Blend of Central and South American coffees skilfully processed and blended with excellent Robusta that give the blend an excellent body. When tasted, the cup is strong but equally fragrant. It was the early 1930s when Mr. Ugo Incerpi, owner of Bar New York, bought a machine to 'roast' coffee, so as to offer a special product to his refined clientele who frequented the spa town to rest and “pass the waters”. The result? His coffee was so good that in a short time the word spread and on Sunday we even came from Florence to enjoy the good coffee of “Sor Ugo”. The classic brand of “New York Coffee” appeared in the mid-1930s, the black woman with good coffee beans in her hand. This symbol, although restylized, will accompany us throughout our lives.