About Caffè New York

It was the early 1930s when Mr. Ugo Incerpi, owner of Bar New York, bought a machine to 'roast' coffee, so as to offer a special product to his refined clientele who frequented the spa town to rest and “pass the waters”. The result? His coffee was so good that in a short time the word spread and on Sunday we even came from Florence to enjoy the good coffee of “Sor Ugo”. The classic brand of “New York Coffee” appeared in the mid-1930s, the black woman with good coffee beans in her hand. This symbol, although restylized, will accompany us throughout our lives. In the 50/60's the craft business was transformed thanks to the son-in-law of Mr. Incerpi, Mr. Oscar Onori. New York Coffee begins to be distributed in bars and clubs throughout Tuscany. It was in those years that the birth of “Primeros”, a particularly sweet blend that also has the strength of real Italian espresso. The packaging of this blend is characterized by the little man in uniform enjoying a good hot “New York Coffee”. And so our story goes on to this day, when at any time of the day thousands of people around the world drink our coffee. Not only in Tuscany, but also in Japan, France, Canada, South Africa and Germany, where we received a special award by overcoming a competition much more famous than us.Read their story