About Luc Kieffer x Le Mans

The idea of creating jewelry and accessories for men came gradually. Luc Kieffer imagined and sketched sketches of cufflinks on paper, according to his inspirations, then left in his notebooks. Passionate about the myth of great races, especially the 24h of Le Mans, Luc Kieffer has always been fascinated by the endurance and rigor of drivers. Admiring the lines and technology of inspiring racing cars, he had the opportunity to offer his creations. The dream of participating in your own way in this international event was greeted by the organizers with enthusiasm. His creativity offers a collection of machetes buttons in the colors of the participating stables since the beginning of the race. Steeve McQueen's natural elegance, style and personality were also the common thread of her creativity. To date, this collection includes 16 custom colors in the name of the prestigious emblematic drivers of the 24 Hours of Le Mans. This collaboration between the ACO, creator and organizer of Le Mans 24 Hours and Luc Kieffer was possible because the search for French excellence under an environmental ethic is common to them. Eco-responsibility is at the heart of the new directives given by the organizing committee to reduce their CO2 emissions. The search for new technologies with low environmental impact is their current and future concern. Read their story