About WAO

WAO, which stands for "We Are One," is an Italian sustainable fashion brand that creates ecological, ethical, and animal-free sneakers. Our goal is to bring to the market an eco-friendly and high-quality product that can be a vehicle for a new environmental awareness towards what we consume. We carefully and attentively select all our materials, choosing only those that are most environmentally sustainable, not of animal origin, and recyclable at the end of their life. The colors have no chemical origin. What makes WAO sneakers even more unique is that we will dispose of them once you have finished wearing them, with no additional costs, we will provide free collection of your sneakers! Lining, laces, insole, and hemp will become soil, Econyl will be recycled, while the sole will be placed in a special compost to be degraded and reused as organic material. Additionally, for every purchase made on our website, we donate 4% to one of our five partner associations, all committed to safeguarding the planet.Read their story