About Alfred & Lu

Alfred & Lu was created as a love letter to Charleston—its charm, creativity, and effortless sense of hospitality. Inspired by the idea that the most meaningful moments are often found in the details, Alfred & Lu is a boutique destination where thoughtful curation meets joyful discovery. At its heart, Alfred & Lu is about connection—to place, to people, and to the stories behind the things we love. Every item in the shop is intentionally chosen, blending timeless style with playful finds across gifts, apparel, jewelry, art prints, and accessories. Our collections celebrate individuality and creativity, with a special focus on female-owned brands, emerging artists, and pieces that feel both personal and memorable. Rooted in Charleston’s vibrant culture, Alfred & Lu reflects the city’s balance of tradition and modern flair. Whether you’re a local searching for something special or a visitor looking to take a piece of Charleston home, we aim to make every shopping experience feel welcoming, inspired, and distinctly you. More than a store, Alfred & Lu is a place to find beauty in the everyday, give with intention, and celebrate life’s little luxuries—because the best things are the ones that tell a story.Read their story