About Bread

Bread started with a simple idea: why are we still tying our shoes every day? We make elastic laces that look like classic ones—but stretch, tie once, and let you slide your shoes on and off without the hassle. No gimmicks. Just laces that make life easier. I built Bread because I wanted something better—clean design, real function, and a brand that didn’t feel like every other copy-paste DTC product. What started in my apartment turned into a growing community of people who move fast, live hard, and don’t have time to double knot. We’ve been featured in Forbes, the New York Times, and Good Morning America, and we’re stocked in shops like Zumiez and Scheels—but we’re still small, still independent, and still hungry. Bread is about simplicity, comfort, and culture. It’s for the everyday athlete, the airport sprinter, the weekend skater, the busy parent, the overthinker who hates loose laces. People like us.Read their story