About A Bag Concept

We create handbags for modern women who need style, function, and purpose in every step they take. Each bag is crafted with intention—machine-washable, convertible, elegant, and ethical. Our story began with a deep belief that thoughtful design can change lives. While designing healing spaces in hospitals, Madi saw how impactful the built environment could be. Her professional journey took her to Denmark in fall 2022 to study innovative architecture for those suffering from mental health. This endeavor led her to London in summer 2024 to speak at the European Healthcare Design Conference at the Royal College of Physicians and advocate for quality design amongst this patient population. This is when she met her handbag supplier whose commitment to quality, sustainability, and intention matched her own. That chance meeting in the heart of London became a calling, and A Bag Concept was born.Read their story