About Heart After Arts

Heart After Arts Scrapbooking is a Black-owned, woman-owned small business creating premium-quality paper packs and apparel for modern memory keepers. Founded on the belief to be the change, our brand was born from a simple truth: scrapbookers deserve designs that reflect the real world—not the same limited themes seen for decades. Our motto says it all: “Not your grandma’s scrapbook.” Heart After Arts brings bright colors, modern patterns, and fresh themes to a category often dominated by traditional styles. Representation is at the center of everything we create. Our collections feature diverse characters across multiple ethnicities, with a strong focus on Black and Brown stories—while still appealing to classic scrapbook shoppers who love browsing local stores and boutiques. Heart After Arts is the perfect fit for retailers looking to offer something new, inclusive, and high-quality—products that spark connection, inspire creativity, and help every customer see themselves in their craft.Read their story