About Goupi

At GOUPI, we believe jewellery should be as unique and versatile as the people who wear it. From bold statement pieces to everyday essentials, our creations are designed to bring a touch of beauty and individuality to any moment. Our story began when Peggy, GOUPI’s founder and creative director, started making bracelets for herself out of shells and fabrics. What began as a personal passion quickly grew into something more—friends, colleagues, and even strangers were drawn to her designs. Inspired by this, Peggy left her corporate career to dedicate herself fully to creating jewellery and accessories that celebrate creativity and craftsmanship Today, GOUPI has grown into a top 0.5% Etsy shop and also proudly wholesales worldwide, sharing our designs with customers and boutiques across the globe. Our collection is always evolving, with new pieces added each season. From handmade sandals to necklaces, bracelets, and earrings, every item is crafted with care using a mix of precious stones, metals, pearls, crystals, corals, and shells. We love blending unexpected materials and weaving them into stories that you can wear and make your own. All our jewellery is lovingly handmade in our Athens studio by a small team of passionate makers. For daily stories from the workshop, follow us on Insta: @Goupi_ USA CUSTOMERS AS OF 08/29/25: Great news! Goupi is now offering Delivered Duty Paid (DDP) shipping. That means all customs duties and import taxes are covered by our brand!Read their story