About Moffat's Alpine Energy Drink

Moffat’s Alpine Energy Drink was born from a simple idea: New England deserves an energy drink that reflects the people, the places, and the spirit of this region. As lifelong outdoor enthusiasts and caffeine lovers, we noticed something was missing. While New England has long celebrated craft beer and local spirits, there wasn’t a regional energy drink that carried the same authenticity and care. With such a vibrant action sports and outdoor community, we felt it was time to create something that truly fit that lifestyle - but it had to be natural, refreshing, and unmistakable. On a hike up one of New England’s highest peaks, we found our inspiration. There’s a moment when you step into the alpine zone and the air changes - you’re met with a rush of pine that’s bright, light, and magically refreshing. We wondered if we could capture that feeling in a drink. Over the next year, we worked to craft a crisp, one-of-a-kind flavor that blends bright citrus, hints of pine, and other alpine-inspired natural notes to evoke the essence of our favorite mountains. The result: a drink that’s as bold and refreshing as the region itself. We hope you enjoy Moffat’s while pursuing your passions and whenever you need an alpine pick-me-up. Oh… and remember Live Life Deliberately! - Deirdre & Ben MoffatRead their story