About LaJAshley

LaJAshley was born at the intersection of science, self-care, and purpose. As a chemist with a passion for plant-based wellness, I created LaJAshley to provide clean, high-performance hair and skincare solutions that celebrate all textures and tones. Every product is thoughtfully formulated using vegan, cruelty-free ingredients that nourish naturally—without compromise. What began in a kitchen has grown into a trusted brand now expanding into major retailers like Meijer and landing white label contracts with athletes and influencers. But LaJAshley is more than a beauty brand—it's a movement. Every purchase helps fund STEM kits and hands-on learning experiences for kids in underserved communities through our social impact arm, Little Science Lab. We believe beauty should empower and education should be accessible. That’s why our mission is simple: create premium products with real results—and make sure the next generation sees themselves as the scientists, innovators, and creators of tomorrow. Welcome to LaJAshley: where nature meets science, and beauty gives back.Read their story