TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS
Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
60-day payment terms
Free returns on all opening orders
Unique products curated for your store
|Wear the Moment| I created Azana Serene as a luxury womenswear brand designed to celebrate women during the defining moments of their journey—both personal and professional. We know that 67% of women say they often have “nothing to wear” for a specific occasion, despite having a closet full of clothes. – Style Psychology Institute, 2023 So, it became our mission to cater to life's events. We believe that clothing should not just accompany a milestone, but elevate it. From soft breakthroughs to bold reinventions, every silhouette is created with storytelling in mind. We design for impact—both emotional and visual. We don't want to follow trends. We follow moments | Where Softness Meets Structure | We are known for our S-curve tailoring—a signature seam that moves fluidly across the body and symbolizes transformation. Our go-to silhouettes, such as wide-leg pants and A-line minis, utilize contrast fabrics, fluid drapes, and directional lines to lead the look, not just complement it. Our pieces are made in small batches using luxurious fabrics like crepe, organza, and satin—with visible craftsmanship and intentional construction. Each detail is a soft statement in strength | For the Woman in Her Becoming | Azana Serene is made for women who lead with elegance, build their own tables, and want clothing that mirrors the inner power they carry. She's not just attending the event—she is the event. We design with her transitions, triumphs, and legacy in mind.
|Wear the Moment| I created Azana Serene as a luxury womenswear brand designed to celebrate women during the defining moments of their journey—both personal and professional. We know that 67% of women say they often have “nothing to wear” for a specific occasion, despite having a closet full of clothes. – Style Psychology Institute, 2023 So, it became our mission to cater to life's events. We believe that clothing should not just accompany a milestone, but elevate it. From soft breakthroughs to bold reinventions, every silhouette is created with storytelling in mind. We design for impact—both emotional and visual. We don't want to follow trends. We follow moments | Where Softness Meets Structure | We are known for our S-curve tailoring—a signature seam that moves fluidly across the body and symbolizes transformation. Our go-to silhouettes, such as wide-leg pants and A-line minis, utilize contrast fabrics, fluid drapes, and directional lines to lead the look, not just complement it. Our pieces are made in small batches using luxurious fabrics like crepe, organza, and satin—with visible craftsmanship and intentional construction. Each detail is a soft statement in strength | For the Woman in Her Becoming | Azana Serene is made for women who lead with elegance, build their own tables, and want clothing that mirrors the inner power they carry. She's not just attending the event—she is the event. We design with her transitions, triumphs, and legacy in mind.
