About Zoi Era

Zoi Era is a purpose driven jewellery brand offering waterproof, anti-tarnish pieces designed to be worn every day — jewellery that fits effortlessly into modern life. Each design is created with versatility in mind, easy to dress up or down, layer, or personalise with removable charms. Made for busy lifestyles, our pieces move with you from morning to night, so there’s no need to take them off. Founded by Zey, a former fashion executive with over 14 years of industry experience, Zoi Era was born from a desire to create not only beautiful, long lasting jewellery but also a brand that empowers women through flexibility and financial freedom. After becoming a mother, Zey saw first-hand how traditional work structures often fail women, limiting their independence and choices. Zoi Era is her response, a brand built around flexibility, empowerment, and everyday confidence, proving that work and purpose can coexist beautifully. Since launch, Zoi Era has delivered over 4,000 orders, received 600+ five-star reviews, and built a loyal community who return again and again for the quality, mission, and meaning behind the brand. We’ve hosted 20+ pop-ups across London, where customers consistently praise the craftsmanship, the concept, and our thoughtful, complimentary gift packaging — every order arrives in a signature gift pouch or box ready to delight. With prices ranging from £26–£40, Zoi Era offers an accessible luxury at an affordable price Read their story