About Sass and Belle

At Sass & Belle, we create exciting and original products designed to make you smile. Our promise is to provide lovable, trend-led, and affordable gifts to an ever-evolving gift market. Our story began in 1998 when our founder, Richard Stone, caught the retail bug and the business RJB Stone was born. With our talented design team bringing a unique charm and style to the ranges, the company evolved into the Sass & Belle brand you know today. Loved and nurtured by a fabulous and loyal team, with our designers at the heart of our London-based studio, we are fast becoming an internationally recognised brand.Read their story