About Peepal People

Peepal People celebrates the vibrant flavors of South Asia, combining a rich cultural heritage with a passion for fresh, whole ingredients. Through time-honored techniques we deliver clean pantry staples for the modern American kitchen. We are Pakistani-American immigrant founders who draw from tried-and-true culinary traditions while ditching the not-so-great extras, so you can indulge freely without sacrificing great taste. Our star small-batch hot sauce lineup is a flavor-packed tribute to those zesty achaars and chutneys you know and love, with an artful fermented pepper recipe with distinctive spices, a way less vinegary bite and lower sodium than leading hot sauce brands. We want to expand the reach of South Asian flavors beyond ethnic markets and spice aisles and into brand new grocery categories, while championing other diverse entrepreneurs along the way.  Inspired by generations of joyous dinner parties where the food and laughter flowed endlessly, Peepal People invites you to join our table. Alyzeh & AhmerRead their story