About Gudness

Mum and now Entrepreneur, Yogita Joshi is the first in UK to introduce Indian breakfast products made from 100% natural ingredients. Traditional Indian products - 'Upma' (savoury) and 'Shira' (sweet now winner of Great Taste Award 2021)) are known for their brilliant flavours, health benefits and consumed by millions daily. Combining authentic taste with convenience, Gudness Foods delivers vegetarian breakfast products, ready to eat in just 5 minutes! We have taken our innovation a step further, by combining Indian Porridge texture with classic British flavours (Berries and Apple & Cinnamon) and it has been a hoot! On popular demand, we have later introduced Poha (Flattened rice based) and Masala Oats which are vegan and gluten-free and absolute household favourites!Read their story