About SØUL CHAI

SØUL CHAÍ is the stuff mugs dream about when they sleep in your cupboards at night~ No Sweeteners, preservatives or water- just chai! SØUL is an AAPI, women-owned business offering traditional & caffeine-free Rooibos Masala Chai for wholesale and home. Their blends are undiluted & freshly microground for big aroma and a spice-forward base that supports beautiful latte art! Each batch of Soul Chai is is meticulously quality controlled and left unsweetened for those who prefer soul-warming to sweet. It’s powdered form meets people where they are as a quick, strainer-free and entirely customizable ritual. A teaspoon adds nostalgia and kick to anything you sprinkle it in! Sally & Esar have backgrounds in specialty coffee where they struggled to feel represented or proud to serve the sugary & diluted liquid chai concentrates that many cafes carry out of convenience. As Chai is such an important daily ritual for South Asians, Soul was born from their desire to offer a far more authentic, delicious and sustainable offering for these spaces. Soul Chai is minimally packaged in infinitely recycled steel tins ❤️Read their story