CHIC HERITAGE STYLE Since 2001 Aimed at the modern man or woman. Who understands their own sense of style. They grasp the agelessness of their own style and pursues a socially casual attitude. A classic chic style based in the heritage but infused with a touch of the “moment”. London Denim is a brand for the man or woman who wants to sparkle and dress stylishly in all of the aspects of their daily life. LD Brand At London Denim we understand that the fashion industry has a lot to answer for when it comes to taking care of people and the planet. That is why we are committed to fair trade and sustainability whenever and wherever possible. We try to use ethically sourced sustainable fair trade or recycled cotton in all our products. For other fabrics / fibres we aim to use only recycled or sustainable products where possible. As a small brand this is not always possible, but we aim to increase our usage year by year. We want to ensure our products have a life beyond your wardrobe, by designing and making beautiful, timeless, chic and elegant pieces that never ending up in a landfill. You will want to Mend them and share them. Feel fantastic in them and Make memories. Then let someone else feel the same by recycling them and make good choices by donating them to charity. Live life and wear your clothes to the full, we will try to make it all a bit more elegant and do it all a bit better.
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CHIC HERITAGE STYLE Since 2001 Aimed at the modern man or woman. Who understands their own sense of style. They grasp the agelessness of their own style and pursues a socially casual attitude. A classic chic style based in the heritage but infused with a touch of the “moment”. London Denim is a brand for the man or woman who wants to sparkle and dress stylishly in all of the aspects of their daily life. LD Brand At London Denim we understand that the fashion industry has a lot to answer for when it comes to taking care of people and the planet. That is why we are committed to fair trade and sustainability whenever and wherever possible. We try to use ethically sourced sustainable fair trade or recycled cotton in all our products. For other fabrics / fibres we aim to use only recycled or sustainable products where possible. As a small brand this is not always possible, but we aim to increase our usage year by year. We want to ensure our products have a life beyond your wardrobe, by designing and making beautiful, timeless, chic and elegant pieces that never ending up in a landfill. You will want to Mend them and share them. Feel fantastic in them and Make memories. Then let someone else feel the same by recycling them and make good choices by donating them to charity. Live life and wear your clothes to the full, we will try to make it all a bit more elegant and do it all a bit better.