About PUR

PUR makes better-for-you mints and gum designed for modern, health-conscious consumers. We focus on clean ingredients, great taste, and products people can enjoy every day without artificial sweeteners. All PUR gum and mints are aspartame-free and sugar-free, and sweetened with plant-based xylitol for a refreshing flavour and a smooth chewing experience. PUR is one of the leading better-for-you gum brands in Canada, known for strong repeat purchase rates and broad customer appeal. Our products perform well in natural grocery, boutique retail, fitness and wellness environments, and grab-and-go formats. Retailers choose PUR because it bridges the gap between mainstream flavour expectations and clean-label ingredients, helping increase impulse sales and basket size. Our range is vegan, gluten-free, keto-friendly and non-GMO, making it suitable for a wide audience. We offer popular everyday flavours with bright, modern packaging that stands out in store and encourages trial. PUR’s mission is to make simple, everyday choices feel better. We believe customers shouldn’t have to compromise on flavour or ingredients when choosing gum or mints. By keeping our formulas clean and our flavours bold, PUR offers a refreshing option that aligns with today’s shift toward healthier snacking.Read their story