About Ducky Zebra: Sustainable Kids' Clothes

Award-winning, sustainable clothes for babies and children up to 6 years old. Ideal gifts for those who are frustrated by the 'pink, blue' divide, and are looking for a unique, sustainable alternative. Ducky Zebra creates fun, sustainable clothes for babies and children up to 6 years old. Our bespoke designs are free from gender stereotypes and inspire kindness and confidence in those who wear them. Our clothes are made from GOTS certified Organic Cotton and include clever features like 2-way zips for easy dressing and roll down cuffs to give extra length as the child grows. Every item includes a splash ‘power button’, often hidden inside a pocket, which acts as a physical reminder to splash kindness and confidence, even at times when it might be hard. We launched towards the end of 2021 after growing frustrated with the harmful stereotypes found in high-street kids' clothing: pink, cute and impractical vs blue, aggressive and adventure-seeking. Research shows that gender stereotypes in early years can affect decisions and choices later in life, including subject choices, career paths, mental health and behaviour. We inadvertently reinforce these stereotypes through the toys, books, games and clothes we give our children. Our aspiration is to re-imagine fashion for kids, promote gender equality and embrace slow, sustainable fashion. Read their story