About Pure Shave London

My name is James Kenning, founder of Pure Shave. Pure Shave shaving cream is the result of years of investigation to solve a personal problem. When I started shaving I quickly learnt that I suffered very badly from razor burn and razor rash. I tried every new product that came along, hoping I would finally be able to shave pain free. Every so called ‘quality shaving cream’, let me down, without fail. Through frustration, I decided to find a solution myself. I got to work mixing up different formulas in my kitchen at home, determined to make a shaving cream for sensitive skin that actually worked. Every single element of Pure Shave was specifically selected for its own individual skin kind properties. I focused on minimal ingredients but with maximum skin calming effects. After many attempts, I had a formula that far exceeded my expectations, especially when shaving against the direction of growth. My home made formula was then given to a professional cosmetic formulation company that tweaked, streamlined and safety tested it for me over the next few years creating what I believe is the best shaving cream for sensitive skin available. As a result, Pure Shave shaving cream is fragrance-free, hypoallergenic, rich in vitamin E, a potent antioxidant and a powerful emollient to help soothe irritated skin. This shave cream has been refined with a focus on simplicity hence PURE SHAVE. Read their story