About FERMARY

Fermary is a modern, female-led brand offering premium, London-made fermented food. Always 100% raw, flavourful, and full of functional benefits, designed to support gut health and elevate everyday meals, it's more than a brand, it’s a movement. Backed by decades of expertise, Fermary celebrates fermentation and better living. Stocked by Planet Organic, Daylesford, The Fine Cheese Co, Wholefoods and more fantastic independent retailers. Elena grew up in Eastern Europe, close to nature’s rhythms. Seasons, soil, wild herbs, and naturally fermented foods weren’t trends, they were simply life. Fermentation became part of her DNA, long before she realised it would shape her life's work. After moving to London, Elena spent over a decade at Borough Market, immersed in top-quality ingredients, inspired by chefs and learning how real food supply chains work. Here, her passion for authentic food reconnected with her roots.Read their story