About SweetDoughThings LTD

SweetDoughThings® is a UK-based, women-led, ethnic minority–owned brand reimagining nostalgic treats for today’s conscious consumer. We specialise in vegan, sugar-free candy that delivers joy without compromise — created for families, gifting, and customers who want inclusive indulgence without sacrificing taste, fun, or experience. Our products are designed for people who are often overlooked by traditional confectionery. Born in a home kitchen and grown with purpose, SweetDoughThings sits at the intersection of nostalgia, wellness, and inclusivity — a rare combination in the sweets category. We don’t position ourselves as “diet” or restrictive; we position as thoughtfully better. Every product is developed with retail performance in mind — clear flavour cues, strong colour blocking, and premium packaging designed to stand out on shelves and support gifting and repeat purchase. Sustainability is built into how we operate. We use recyclable packaging, source materials within the UK, and repurpose production waste on local farms. SweetDoughThings® offers retailers a differentiated, inclusive brand with strong storytelling, visual impact, and growing consumer demand. All the joy. None of the compromise. Read their story