About String Code

String Code was born from the fierce strength of women across cultures—and the quiet exhaustion they carry. Founder Neena Pandey spent years climbing the corporate ladder as a marketing exec in Silicon Valley. But under the polish was a longing to reclaim self-expression. A Southeast Asian mother, wife, and businesswoman, she felt the tension between visibility and invisibility—and created String Code as a place where women don’t have to choose. We’re a luxury womenswear brand, designed in New York and made in small batches using natural and upcycled fabrics. Our clothes blend everyday elegance with cultural edge—combining tailoring, drape, and movement in silhouettes that flatter across sizes. At our core is empowerment. Through the It’s OK Project, String Code amplifies mental health awareness and reminds women they’re not alone. Every piece in our collection is a tribute to showing up as you are—and walking out the door with joy and conviction. String Code isn’t just clothing. It’s a call to action: to be seen, to feel strong, and to lead with quiet power. Read their story