About Haaghoek

The Haaghoek. A legendary cobblestone section in the heart of Flanders, where cyclists push their limits year after year. Rough, honest, and unyielding – just as racing should be. Haaghoek was born from that spirit. At Haaghoek, we combine our passion for cycling with an eye for style and quality. Our products – from cycling apparel and glasses to accessories and streetwear – are more than just material. They are an ode to the cobblestones, the battle against the elements, and the beauty of simplicity. We believe that racing is not a seasonal passion, but a lifestyle. That's why we create products that can be worn not only on the bike but also off it. Functional, durable, and always with a Flemish character that exudes pride. Whether you're an avid rider conquering the Ardennes, a gravel rider exploring new paths, or simply love the unique racing culture: Haaghoek is for you. Haaghoek – born on cobblestones, made for the street.Read their story