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Founders Story One of the most iconic family Christmas traditions is decorating the tree—which is all fun and games until a sentimental ornament gets broken. When Ayaan Naqvi noticed his family’s heirloom ornaments kept falling off the Christmas tree and breaking, he wanted to find a way to protect them. The heavy ornaments were beloved hand-me-downs, so his family wanted to display them—but due to the weight of the ornaments, they would easily slide off the branches and crash onto the floor. Around the same time, Ayaan needed to come up with an invention for his school project, so he created a solution: An Ornament Anchor that would attach to the end of the branch and keep the ornament from sliding off. The anchor worked with any kind of Christmas tree and was an instant success. Today Ornament Anchor can be found in retail stores such as Target, Nordstrom, The Rack, Bed Bath & Beyond, Albertsons/Safeway, Dillard's and QVC. More than just a business Every year, an estimated 2,000,000 homeless pets are euthanized. Ornament Anchor's goal is to help bring awareness to create a no-kill world where all homeless pets find loving homes. That's why we give back 10% of all profits to support this mission. This past year Ornament Anchor donated $20,000 to Pets in need like our dog Zara who we recused from a shelter. We were also humbled to be recognized by as “CNN Heroes” for giving back and raising awareness for the no-kill movement through our business.
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Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
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Founders Story One of the most iconic family Christmas traditions is decorating the tree—which is all fun and games until a sentimental ornament gets broken. When Ayaan Naqvi noticed his family’s heirloom ornaments kept falling off the Christmas tree and breaking, he wanted to find a way to protect them. The heavy ornaments were beloved hand-me-downs, so his family wanted to display them—but due to the weight of the ornaments, they would easily slide off the branches and crash onto the floor. Around the same time, Ayaan needed to come up with an invention for his school project, so he created a solution: An Ornament Anchor that would attach to the end of the branch and keep the ornament from sliding off. The anchor worked with any kind of Christmas tree and was an instant success. Today Ornament Anchor can be found in retail stores such as Target, Nordstrom, The Rack, Bed Bath & Beyond, Albertsons/Safeway, Dillard's and QVC. More than just a business Every year, an estimated 2,000,000 homeless pets are euthanized. Ornament Anchor's goal is to help bring awareness to create a no-kill world where all homeless pets find loving homes. That's why we give back 10% of all profits to support this mission. This past year Ornament Anchor donated $20,000 to Pets in need like our dog Zara who we recused from a shelter. We were also humbled to be recognized by as “CNN Heroes” for giving back and raising awareness for the no-kill movement through our business.
