About Cuconé

The brand name Cuconé is a fusion of “kyun” (Japanese expression of heart pounding caused by “kawaii” impression) and the city of Hikone. Bisei Sangyo wishes to make women feel truly happy and invincible by delivering Cuconé products around the world. Cuconé is a Japanese underwear brand by BISEI Sangyo. The name Cuconé is a fusion of 2 senses, Kyun which evokes the emotion “Kawaii” and the city of Hikone in Shiga prefecture where BISEI is located.Read their story