About Husband Pillow

Hit Notion™ was born from a sleepless night when founder Jason Berke—lifelong pillow tinkerer—realized a pillow could do more than lie flat; it could hug back. That spark became the patented Husband Pillow®, the original oversized back-rest with detachable headrest, refillable memory-foam blend, and pockets for remotes, phones, and snacks. Customers soon wanted full-body relief, so we created the Wife Pillow®—a side-sleeper’s dream with a hidden center-channel zipper for custom firmness. From our Michigan studio we now craft a charismatic cast: Boyfriend, Muscleman, and Best-Friend Pillows, Four-Pocket Sheets, and other sleep upgrades. Every design pairs playful personality with serious ergonomics and real IP protection that keeps your assortment exclusive. Retailers choose Hit Notion because our products move quickly, arrive in compact shelf-ready boxes, and include QR-code video guides that slash returns. Keystone margins, MAP enforcement, and an ecosystem of refill packs and washable covers turn a one-time sale into recurring revenue. We warehouse in Madison Heights, MI for rapid restock and back every stitch with humans, not chatbots. Nothing leaves our door until it passes the “sleepover test” with friends and family. Join the thousands of boutiques, spas, and college stores already stocking Hit Notion and let your shoppers find the pillow they’ll name—and the deep, happy sleep they’ve been dreaming of.Read their story