About Vanilla Underground

Vanilla Underground is where fandom meets fashion - a destination built for movie buffs, music lovers, gamers, and superfans of every kind. We're obsessed with all things pop culture, and it shows in our ever-growing collection of officially licensed clothing, accessories and gifts for fans of all ages. Born from a love of iconic stories, characters, and soundtracks, we celebrate everything from cult classics to current crazes. Whether you're raising the next generation of Potterheads, bingeing your favourite retro cartoons, or rocking out to legendary bands - we've got something made just for you. From head-to-toe matching pyjamas to bestselling band tees and novelty doormats, every piece is a little tribute to the fandoms we love. With collections featuring the biggest names in film, TV, music and gaming - from Marvel to Minecraft, Pokémon to Paw Patrol - Vanilla Underground is your all-access pass to wear your fandom out loud. We're not just selling merch; we're making it easy (and fun) for fans to show off what they love, together.Read their story