About She's Thick

Formulated in Bondi, Sydney and launched in the UK, She’s Thick was born from one woman’s quest for healthier, fuller hair without compromising her blonde colour. After years of bleach and heat damage left her hair fragile and thinning, founder Louisa searched high and low for a product that could thicken, boost growth, and repair — without dulling or altering her blonde tone. Everything she tried either failed to repair or left unwanted gold and brassy tints. So, she created her own. The result? An innovative pre-shampoo treatment designed specifically for blonde hair. Our hero oil works deep to repair bleach damage, stimulate growth, and increase thickness — all while keeping your colour fresh and bright. Nothing else on the market targets bleach damage and colour protection quite like it. Since launch, She’s Thick has already helped hundreds of blonde women begin their hair repair journey. And the name? It’s a playful nod to the “dumb blonde” stereotype — because she’s not thick, but her hair is.Read their story