About Real McCoy Mercantile, LLC

Hey y’all, I’m so glad you’re here. I’m a 43-year-old single mama to one fierce little warrior — my daughter, who lives with courage as she battles Crohn’s Disease. She’s my heartbeat and my hero. Like her, I’ve faced battles of my own — surviving domestic violence and brain tumors. That grit shows up in everything I do — especially in this brand. Born from a California hippie and a West Virginia bull rider, I was raised between two wild worlds. Somewhere between beach bonfires and rodeo rings, I found my rhythm — the Coastal Cowgirl vibe. It’s freedom, fire, barefoot soul and boots-on-the-ground strength — just like the pieces we create. This brand is about more than clothes — it’s about how you feel in them. We design for women who speak up, stand out, and show up real. Think hippie flair meets cowgirl grit. Through our wholesale program, I’ve connected with incredible women — my CEO Chicas — who’ve built confidence, businesses, and community. They are the heart of what we do. We’ve got big dreams: eco-driven passion projects and a nonprofit launching in 2025/2026 to uplift and give back. We don’t do boxes — unless they’re shipping your new favorite outfit. Be bold. Be the Real McCoy. Welcome to our world.Read their story