About Dani-DNA

Our exclusive curated online boutique offers Ethical fashion and Self care Natural products that are handcrafted in the USA and design in unique capsule collections that help kids with education. We use recycled metals in our jewelry; natural ingredients in our self care line and 100% recycled packaging for our clothing. Every garment is made to order in order to lower our footprint in the world. Family Own: ''Everything we do must flow in alignment with the universe and it’s beauty” That's what our family believes. In Medellin-Colombia in the 80's we found that part of the problem was ignorance and that's when we decided to make a difference through art and education. Speaking in a multicultural language of design we capture the beauty and imagination of our customers who loved our designs from the beginning of our first website created in 2005. After having a lot of setbacks in our family we managed to restructure the business and re-launch in 2020 and we are proud to continue inspiring people to keep being strong no matter what life throws at you. Because we believe in family as being the first and most important part of our lives we named the company after our grandparents. Pronounce: "Dani"- D.N.A (as in the name: Dani-el and DNA for family) We celebrate you and your family through beauty and fashion. Read their story