About McAlson

Since 1997, McAlson has revolutionized men's underwear by combining the comfort of briefs with the elegance of the American boxer short, including a smart 100% cotton inside pouch. The brand stands for impeccable quality and an unparalleled collection of colored patterns and prints. Today, McAlson offers its iconic boxer shorts, jersey briefs, swimwear, pajamas, and T-shirts for every man from 2 to 102 years old. McAlson is a proud family-owned business that works with European mills to source its fabrics and collaborates with a longstanding partner in Morocco for production. Over the years, the family has come to consider the McAlson boxer short as their father's "sixth child." Thus, the second generation is proud to write new chapters in this Belgian company's history.Read their story