About Women with Initiative and Attitude

WIA is a fashion and lifestyle brand built around the values of sustainability. It is a society. Inspired by Dames, WIA represents a persona for a woman. It gives women the ability to become that individual in society. Classy, stylish, respected, and most significantly, exclusive. It creates the perception of status-quo. But with a twist, as WIA links money and quality with awareness and action towards sustainability within the fashion industry. In other words, through the establishment of WIA, sustainable consumption becomes the trend. In our day, we correspond many things with wealth and class, such as our homes, cars, artwork, designer clothes, and many other materialistic purchases. Everybody strives to prove that they ‘fit in’ into this locked society. WIA is mindfully and intelligently built to create a top-notch culture for women, which convinces its audience that to fit into this circle of wealthy and recognized individuals, you must become an environmentally and ethically aware sustainable consumer within the fashion industry.Read their story