About Cuccia

Cuccia is an independent intimates label by New York designer Rachel Cuccia, created with a commitment to expressive design, thoughtful craftsmanship, and sustainable practices. Each piece is designed to stand out—bold in shape & spirit yet grounded in comfort and wearability. Crafted slowly and deliberately in small batches, Cuccia works with local independent seamstresses to bring each design to life. Utilizing a majority of dead stock, recycled, and OEKO-TEX certified bamboo fabrics, every piece honors both the earth and the hands that make it. “I wanted to build an intimates brand that embraces the full spectrum of what it means to be a woman,” says Rachel. “Not everything has to be soft and muted. Sometimes you want color, attitude, and presence. Cuccia is about honoring those dualities, being both tender and bold, delicate and powerful.” Cuccia isn’t just lingerie, it’s a statement, made to move with you and reflect every side of who you are.Read their story