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Traverse City, Michigan is not a complicated place. Good humor, hard work, and a heavy pour will get you a long way up here. Our founders Chris, Jared, and Moti have always understood this – especially the last part. So when Chris discovered his grandfather’s old patents for distilling whiskey in the family’s basement, it created a spark among three friends to build something close to their hearts – a small batch whiskey company that bottled not only the best whiskey around, but also the friendly, adventurous spirit of “Up North” Michigan. What began as a humble idea in 2011 has grown beyond our wildest dreams, but we are still guided by the values that got us started: follow your passion, support your friends and neighbors, and do things with a quality you’d be proud to show your family or don’t do them at all.
TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS
Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
60-day payment terms
Free returns on all opening orders
Unique products curated for your store
Unlock wholesale pricing
Traverse City, Michigan is not a complicated place. Good humor, hard work, and a heavy pour will get you a long way up here. Our founders Chris, Jared, and Moti have always understood this – especially the last part. So when Chris discovered his grandfather’s old patents for distilling whiskey in the family’s basement, it created a spark among three friends to build something close to their hearts – a small batch whiskey company that bottled not only the best whiskey around, but also the friendly, adventurous spirit of “Up North” Michigan. What began as a humble idea in 2011 has grown beyond our wildest dreams, but we are still guided by the values that got us started: follow your passion, support your friends and neighbors, and do things with a quality you’d be proud to show your family or don’t do them at all.
